Amazon’s Influencer Program has become a lucrative opportunity for content creators to monetize their online presence. This program allows influencers to earn commissions by promoting Amazon products to their audience. Understanding the commission structure is crucial for maximizing earnings and strategizing content creation. This article presents detailed information on Amazon’s influencer commission rates, providing valuable insights for both new and experienced influencers.
Details About Amazon Influencer Commission Rates
Amazon’s influencer program operates on a fixed commission rate structure that applies to both on-site and off-site sales. Let’s break down what this means –
On-Site Sales
On-site sales occur when a customer clicks on your affiliate link and makes a purchase within Amazon’s ecosystem. This is the most common scenario and typically results in higher conversion rates.
Off-Site Sales
Off-site sales happen when a customer clicks your affiliate link, leaves Amazon, but later returns to make a purchase. These sales are still attributed to you, but they may be less common and can have a lower conversion rate.
It’s important to note that the fixed commission rates apply equally to both on-site and off-site sales, ensuring you’re compensated regardless of the customer’s journey.
Commission Rate Table
Here’s a breakdown of the fixed commission rates for various product categories –
| Product Category | Commission Rates |
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty, Amazon Explore | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places | 0.00% |
| All Other Categories | 4.00% |
Special Commission Events
Amazon occasionally offers special commission events to incentivize influencers and boost sales in specific categories or during certain periods.
Bounty Events
Bounty events offer fixed payments for specific customer actions, such as signing up for a free trial or subscribing to a service.
| Bounty-Eligible Program | Bounty Action | Eligible Customer | Bounty Rate |
| Amazon Prime Free Trial via Prime Day | Successful registration for Amazon Prime Free Trial | A customer who meets the eligibility requirements for the Amazon Prime Free Trial | $3.00 |
| Amazon Prime Video Free Trial | Successful registration for Amazon Prime Free Trial | A customer who meets the eligibility requirements for the Amazon Prime Free Trial | $2.00 |
| Prime Video Channels Free Trial | Successful registration for a third-party video subscription | An Amazon Prime customer who meets the eligibility requirements for a Prime Video Channels Subscription | $2.50 |
| Amazon Baby Registry | Successful creation of, and addition of at least 1 item to, an Amazon Baby Registry | An Eligible Customer successfully registers (as determined by us) for an Amazon Baby Registry list and adds at least one item | $3.00 |
| The Drop Text Alerts | Successful sign-up for The Drop text alerts | A customer who successfully signs up to receive text alerts for The Drop | $5.00 |
| Amazon Business | Successful registration for an Amazon Business account | A business which meets the eligibility requirements for an Amazon Business account and has not previously registered | $15.00 |
| Amazon Home Services | Successful reservation of a Standard, Pre-Packaged, or Custom service from Amazon Home Services | A customer who meets the eligibility requirements for Amazon Home Services and has not previously reserved a service | $3.00 |
| Amazon Music Unlimited Free Trial | Successful registration for Amazon Music Unlimited Free Trial | A customer who meets the eligibility requirements for the Amazon Music Unlimited Free Trial | $3.00 |
| Amazon Music Unlimited Paid Subscription | Successful registration for Amazon Music Unlimited Paid Subscription | A customer who meets the eligibility requirements for an Amazon Music Unlimited Paid Subscription | $3.00 |
| Amazon Prime Free Trial | Successful registration for Amazon Prime Free Trial | A customer who meets the eligibility requirements for the Amazon Prime Free Trial | $3.00 |
| Amazon Prime Gifting (12-month) | Bounty-Eligible Purchase of a 12-month Prime Gift Membership | Any customer | $5.00 |
| Amazon Prime Gifting (3-month) | Bounty-Eligible Purchase of a 3-month Prime Gift Membership | Any customer | $3.00 |
| Amazon Prime Discounted Monthly Offering | Successful registration for a Prime Free Trial for qualifying customer | A customer who meets the eligibility requirements for the Amazon Prime Monthly Discounted Free Trial | $3.00 |
| Amazon Prime Music Free Trial | Successful registration for Amazon Prime Free Trial | A customer who meets the eligibility requirements for the Amazon Prime Free Trial | $3.00 |
| Amazon Prime Student 6-month Trial | Successful registration for Amazon Student | A customer who meets the eligibility requirements for Amazon Student and has not previously registered | $3.00 |
| Amazon Wedding Registry | Successful creation of, and addition of at least 1 item to, an Amazon Wedding Registry | An Eligible Customer successfully registers (as determined by us) for an Amazon Wedding Registry list and adds at least one item | $3.00 |
| Audible Audiobook | Bounty-Eligible Purchase of an Audible audiobook on Amazon.com | Any customer | $0.50 |
| Audible Premium Plus Free Trial | Successful registration for an Audible Premium Plus Free Trial | A customer who meets the eligibility requirements for the Audible Premium Plus Free Trial | $5.00 |
| Audible Plus Free Trial | Successful registration for the Audible Plus Free Trial | A customer who meets the eligibility requirements for Audible Plus Free Trial | $5.00 |
| Audible Premium Plus Membership | Successful registration for an Audible Premium Plus Membership | A customer who meets the eligibility requirements for the Audible Premium Plus Membership | $10.00 |
| Audible Premium Plus Annual Membership | Successful registration for an Audible Premium Plus Annual Membership | A customer who meets the eligibility requirements for the Audible Premium Plus Annual Membership | $25.00 |
| Audible Plus Membership | Successful registration for the Audible Plus Membership | A customer who meets the eligibility requirements for Audible Plus Membership | $10.00 |
| Gift of Audible 1-month Membership Plan | Bounty-Eligible Purchase of a 1-month Audible Gift Membership | Any Customer | $5.00 |
| Gift of Audible 3-month Membership Plan | Bounty-Eligible Purchase of a 3-month Audible Gift Membership | Any Customer | $8.00 |
| Gift of Audible 6-month Membership Plan | Bounty-Eligible Purchase of a 6-month Audible Gift Membership | Any Customer | $8.00 |
| Gift of Audible 12-month Membership Plan | Bounty-Eligible Purchase of a 12-month Audible Gift Membership | Any Customer | $10.00 |
| Kindle Unlimited Free Trial | Successful registration for Kindle Unlimited Free Trial | A customer who meets the eligibility requirements for the Kindle Unlimited Free Trial | $3.00 |
| Kindle Unlimited 6- month Paid Membership | Purchase of a 6-month Kindle Unlimited membership | A customer who completes a 6-month Kindle Unlimited membership purchase | $3.00 |
| Kindle Unlimited 12-month Paid Membership | Purchase of a 12-month Kindle Unlimited membership | A customer who completes a 12-month Kindle Unlimited membership purchase | $5.00 |
| Kindle Unlimited 24-month Paid Membership | Purchase of a 24-month Kindle Unlimited membership | A customer who completes a Kindle Unlimited 24-month membership purchase | $10.00 |
| Prime Exclusives | Successful registration for Amazon Prime Free Trial | A customer who meets the eligibility requirements for the Amazon Prime Free Trial | $3.00 |
| Prime Gaming (sign up for Prime Free Trial and receive gaming benefits) | Sign up for Prime Gaming (Twitch Prime is now Prime Gaming) | A customer who meets the eligibility requirements for the Amazon Prime Free Trial | $3.00 |
| Prime Wardrobe First Box Checkout | Successful checkout of customer’s first Prime Wardrobe box | An Amazon Prime customer who meets the eligibility requirements of Prime Wardrobe | $3.00 |
| Personal Shopper by Prime Wardrobe Subscription Signup | Successful registration for Personal Shopper by Prime Wardrobe subscription (through mobile device signup only) | A customer who meets the eligibility requirements to activate a Personal Shopper by Prime Wardrobe subscription | $4.00 |
| Amazon Kids+ Free Trial (formerly Amazon FreeTime Unlimited) | Successful registration for Amazon Kids+ Free Trial | A customer who meets the eligibility requirements for the Amazon Kids+ Free Trial | $3.00 |
| Amazon Kids+ Special Promotions | Purchase of a 3-month Amazon FreeTime Unlimited membership | A customer who completes a 3-month Amazon FreeTime Unlimited membership purchase | $3.00 |
| Prime Video Channels Paid Membership | Successful purchase of an eligible third-party video subscription | A customer who completes a 3-month Amazon FreeTime Unlimited membership purchase | $3.00 |
| SNAP EBT Enrollment | Successful addition of a SNAP EBT card where accepted | Any Amazon customer that adds their EBT card through the specified landing page, wallet, or at checkout | $5.00 |
| Amazon Subscription Box Signup | Successful activation and first delivery of an Amazon Subscription Box | A customer who meets the eligibility requirements to activate an Amazon Subscription Box | $3.00 |
| Prime Video First Stream | Successful first stream of Prime Video content | An Amazon Prime customer who meets the eligibility requirements for a first Prime Video stream | $5.00 |
Bonus Events
Bonus events provide additional commission rates on top of the standard fixed rates for specific product categories during promotional periods.
| Bonus-Eligible Program | Bonus Action | Eligible Customer |
| Amazon Fresh Products | Successful Bonus-Eligible first purchase from the Amazon Fresh store (excluding Whole Foods) | An Amazon Prime customer who has not previously completed a purchase from the Amazon Fresh store |
| Pet Food & Supplies | Successful Bonus-eligible first purchase from the Amazon Pet Food & Supplies store | An Amazon customer who has not previously completed a purchase from the Amazon Pet Food & Supplies store |
Trade-In Program
The Trade-In Program is available in the United States. The following are the special commission income rates for specified trade-in events –
| Trade-In Event | Special Commission Income Rate |
| Trade Books and Textbooks | 4.00% |
| Consumer Electronics Products | 4.00% |
| Video Games Products | 0.00% |
Tracking Performance and Taxes
To maximize your earnings as an Amazon influencer, it’s crucial to track key metrics for both on-site and off-site sales –
Click-through Rate (CTR): Measure the percentage of your audience that clicks on your affiliate links.
Conversion Rate: Track how many clicks result in actual purchases.
Earnings per Click (EPC): Calculate the average amount you earn for each click on your affiliate links.
Top-performing Products: Identify which products generate the most commissions.
NOTE: Use Amazon’s reporting tools to analyze your performance regularly. A/B tests different product recommendations and content formats to optimize your CTR and conversion rates. Focus on promoting products in higher commission rate categories when possible.
Tax Responsibilities
As an Amazon influencer, you’re responsible for reporting your commission earnings on your tax returns. Here are some key points to keep in mind –
- Amazon will provide a 1099 form if you earn $600 or more in a calendar year.
- Keep detailed records of your earnings and expenses related to your influencer activities.
- Consider consulting with a tax professional to ensure proper reporting and to take advantage of any applicable deductions.
End Note
Understanding Amazon’s influencer commission rates is essential for maximizing your earnings potential. By focusing on high-commission categories, taking advantage of special events, and diligently tracking your performance, you can optimize your strategy and increase your income. Remember to stay informed about any changes to the commission structure and always comply with Amazon’s policies and tax regulations.
Related FAQs
How often does Amazon update its commission rates?
Amazon typically reviews and updates its commission rates annually, but can make changes at any time. It’s important to regularly check the official Amazon Associates page for the most up-to-date information.
Can I earn commissions on my own purchases through my affiliate links?
No, Amazon strictly prohibits earning commissions on purchases made by you or your immediate family members. Violating this policy can result in account termination.
How long does the tracking cookie last for Amazon affiliate links?
Amazon’s tracking cookie typically lasts for 24 hours. If a customer clicks your link and makes a purchase within this timeframe, you’ll earn a commission, even if they leave and come back later.
Are there any product categories that don’t earn commissions?
Yes, some categories like gift cards, alcoholic beverages, and prescription medications are excluded from the Amazon Associates program and do not earn commissions.
Can I combine the Amazon Influencer Program with other affiliate programs?
Yes, Amazon does not restrict you from participating in other affiliate programs. However, make sure to disclose all affiliate relationships to your audience and comply with FTC guidelines on sponsored content.
