As someone who works at an influencer marketing agency, I can’t stress enough how powerful this strategy is for positioning your products. These days, consumers are bombarded with ads everywhere they look. But influencer content? That really grabs their attention! In fact, 36% of marketers say influencer content outperforms brand-created content on social media. That’s …

The Impact of Influencer Marketing on Product Positioning Read More »

Let me tell you, as someone from the influencer marketing world, I can’t stress enough how powerful word-of-mouth marketing is these days. Influencer marketing has become an absolute game-changer, allowing businesses to reach wider audiences and build crazy brand awareness. But finding the right influencers, especially on a platform like Etsy where creativity and uniqueness …

How to Find Etsy Influencer? Explained Read More »

The meteoric rise of influencer marketing has brands scrambling to leverage social media influencers to promote their products and services. But the myriad factors impacting influencer rates, from audience size to content types, make determining fair pricing confusing. A whopping 89% of marketers say influencer marketing delivers better ROI than other digital marketing channels. With …

How Much Does It Cost to Hire an Influencer? Read More »

At Influence Agency, negotiating with influencers is our specialty. Over the years working with countless brands, we’ve hammered out partnerships across every industry. We know firsthand how important it is to nail down the details – compensation, deliverables, usage rights, and more.  In this post, we’re distilling our proven tips for optimizing arrangements with creators. …

Tips for Negotiating with Influencers for Product Promotion Campaigns Read More »