In today’s digital age, consumers are bombarded with countless advertisements and marketing messages, making it increasingly challenging for brands to cut through the noise and capture their attention. However, one powerful strategy that has emerged is influencer marketing, particularly on platforms like YouTube. With its vast audience and engaging video content, YouTube offers a unique …

How YouTube Influencer Marketing Can Drive Product Sales Read More »

With the rise of social media platforms like Instagram, influencers have become valuable brand advocates, capable of amplifying your message and fostering authenticity. However, finding the right influencers who align with your brand’s values and resonate with your target audience can be a daunting task, especially when working with a limited budget. This article will …

How to Find Influencers for Your Brand for Free on Instagram Read More »

YouTube influencer marketing has been gaining a lot of traction lately, but I want to make sure brand owners invest in the right types of content that will really resonate with viewers. From what I understand, the most effective videos are the ones that feel authentic, entertaining, and provide real value to the audience. Things …

What Types of Content Perform Best in Youtube Influencer Marketing? Read More »

Let me guess – you’re probably scratching your head, trying to make sense of the whole YouTube influencer scene, right? Don’t worry, I’ve got your back. In this article, we’re going to find out about different types of influencers on YouTube. From those with just a few thousand followers to the mega-stars with millions of …

Different Types of Influencers on YouTube Read More »

As someone who works at an influencer marketing agency, I can’t stress enough how powerful this strategy is for positioning your products. These days, consumers are bombarded with ads everywhere they look. But influencer content? That really grabs their attention! In fact, 36% of marketers say influencer content outperforms brand-created content on social media. That’s …

The Impact of Influencer Marketing on Product Positioning Read More »

Let me tell you, as someone from the influencer marketing world, I can’t stress enough how powerful word-of-mouth marketing is these days. Influencer marketing has become an absolute game-changer, allowing businesses to reach wider audiences and build crazy brand awareness. But finding the right influencers, especially on a platform like Etsy where creativity and uniqueness …

How to Find Etsy Influencer? Explained Read More »

The meteoric rise of influencer marketing has brands scrambling to leverage social media influencers to promote their products and services. But the myriad factors impacting influencer rates, from audience size to content types, make determining fair pricing confusing. A whopping 89% of marketers say influencer marketing delivers better ROI than other digital marketing channels. With …

How Much Does It Cost to Hire an Influencer? Read More »

At Influence Agency, negotiating with influencers is our specialty. Over the years working with countless brands, we’ve hammered out partnerships across every industry. We know firsthand how important it is to nail down the details – compensation, deliverables, usage rights, and more.  In this post, we’re distilling our proven tips for optimizing arrangements with creators. …

Tips for Negotiating with Influencers for Product Promotion Campaigns Read More »

Over the past few years, TikTok has exploded in popularity and become one of the main platforms for influencer marketing. The short video format allows creators to build huge audiences quickly. For brands, partnering with relevant TikTok influencers provides an authentic way to reach younger demographics. But with so many options, identifying the right TikTok …

Free TikTok Influencer Search Tool | Guideline Read More »