Let me guess – you’re probably scratching your head, trying to make sense of the whole YouTube influencer scene, right? Don’t worry, I’ve got your back. In this article, we’re going to find out about different types of influencers on YouTube. From those with just a few thousand followers to the mega-stars with millions of …
As someone who works at an influencer marketing agency, I can’t stress enough how powerful this strategy is for positioning your products. These days, consumers are bombarded with ads everywhere they look. But influencer content? That really grabs their attention! In fact, 36% of marketers say influencer content outperforms brand-created content on social media. That’s …
The Impact of Influencer Marketing on Product Positioning Read More »
Let me tell you, as someone from the influencer marketing world, I can’t stress enough how powerful word-of-mouth marketing is these days. Influencer marketing has become an absolute game-changer, allowing businesses to reach wider audiences and build crazy brand awareness. But finding the right influencers, especially on a platform like Etsy where creativity and uniqueness …
The meteoric rise of influencer marketing has brands scrambling to leverage social media influencers to promote their products and services. But the myriad factors impacting influencer rates, from audience size to content types, make determining fair pricing confusing. A whopping 89% of marketers say influencer marketing delivers better ROI than other digital marketing channels. With …
At Influence Agency, negotiating with influencers is our specialty. Over the years working with countless brands, we’ve hammered out partnerships across every industry. We know firsthand how important it is to nail down the details – compensation, deliverables, usage rights, and more. In this post, we’re distilling our proven tips for optimizing arrangements with creators. …
Tips for Negotiating with Influencers for Product Promotion Campaigns Read More »
Over the past few years, TikTok has exploded in popularity and become one of the main platforms for influencer marketing. The short video format allows creators to build huge audiences quickly. For brands, partnering with relevant TikTok influencers provides an authentic way to reach younger demographics. But with so many options, identifying the right TikTok …
Influencer marketing has exploded in popularity with good reason—it offers authentic peer advocacy at scale. Yet costs are rising fast. According to Mediakix, brands now spend $255 million+ yearly negotiating with social media influencers. Top celebrities like Cristiano Ronaldo command nearly $1 million per sponsored post. But even influencers with 100K to 500K followers charge …
Cost Effective Influencer Marketing Techniques for Product Promotion Read More »
Influencer marketing has exploded in recent years. So did the cost. But, while big names come with big price tags, micro-influencers have emerged as an invaluable alternative for brand partnerships. Defined as having 1,000 to 100,000 highly engaged followers, micro-influencers bridge the gap between everyday consumers and celebrity influencers. They tend to focus on specific, …
Influencer marketing has become integral for brands. But what if that hot influencer with amazing engagement seems a bit fishy? Some inflate metrics to appear more influential than they are – using bought followers and faked engagement to boost numbers. Essentially they exaggerate reach to win contracts. Identifying these fake influencers before hiring is crucial. …
Getting in touch with big TikTokers seems super tough, but it’s really not if you use the right moves. I’ve worked directly with a bunch of influencers to collab on some dope branded content for my clients’ businesses. Hitting up their DMs on TikTok itself can totally work if ya keep that first message short …
