Influencer marketing has exploded in popularity with good reason—it offers authentic peer advocacy at scale. Yet costs are rising fast. According to Mediakix, brands now spend $255 million+ yearly negotiating with social media influencers. Top celebrities like Cristiano Ronaldo command nearly $1 million per sponsored post. But even influencers with 100K to 500K followers charge …

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Influencer marketing has exploded in recent years. So did the cost. But, while big names come with big price tags, micro-influencers have emerged as an invaluable alternative for brand partnerships. Defined as having 1,000 to 100,000 highly engaged followers, micro-influencers bridge the gap between everyday consumers and celebrity influencers. They tend to focus on specific, …

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Getting in touch with big TikTokers seems super tough, but it’s really not if you use the right moves. I’ve worked directly with a bunch of influencers to collab on some dope branded content for my clients’ businesses. Hitting up their DMs on TikTok itself can totally work if ya keep that first message short …

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In recent years, the influencer marketing industry has absolutely exploded. For influencers looking to elevate their careers, partnering with the right management can be a game-changer. But finding that ideal fit can feel overwhelming without insider knowledge. Many influencers start out attempting to self-manage everything from content to brand deals. However, as their followings scale, …

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Now we all know that influencer marketing can be a really effective strategy to leverage your product marketing game. And choosing the right platform can make or break the game, depending on your target demographic of course. With over 3 billion monthly active users, Facebook presents an immense potential for impactful influencer collaboration. But how …

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Sup Guys! I’m gonna be real with ya – influencing seems like easy money if you can blow up on Instagram! But turns out there are different types based on the following, and who you work with. Mega ones like Kylie Jenner have a wild 377 million followers! Down to nano folks talking bout their …

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Shopify has become one of the most popular e-commerce platforms, with over 1 million businesses using it to power their online stores. As Shopify grows, so does the number of influencers who use and promote it. Partnering with relevant Shopify influencers can be a great way to drive more traffic and sales to your own …

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Partnering with influencers allows brands to reach targeted audiences and drive engagement. However, it’s critical to track the performance of influencer campaigns to ensure you’re getting the best ROI. This is where influencer tracking tools come in. In today’s article, we’ll cover what influencer tracking is, factors to consider when choosing a platform, the top …

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