Micro and nano influencers – content creators with fewer than 10,000 and 100,000 followers respectively – are becoming an increasingly popular part of brands’ marketing strategies. 92% of marketers say influencer marketing is an effective strategy. “The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023,” according to InfluencerMarketingHub. But tapping …

What is The Downside of Using a Micro or Nano Influencer? And How to Overcome Them Read More »