How to Connect Amazon Seller Central to Google Sheets?

As an Amazon seller, you’re likely familiar with the wealth of data available in Seller Central. However, extracting meaningful insights from this data can be challenging within the platform itself. By connecting your Seller Central account to Google Sheets, you can harness the power of spreadsheet analysis and visualization tools to make more informed decisions about your business.

Why You Should Connect Amazon Seller Central to Google Sheets?

The benefits of this integration are numerous:

  1. Enhanced data analysis: Utilize Google Sheets’ powerful functions and formulas to dig deeper into your sales trends, inventory levels, and customer behavior.
  2. Automated reporting: Set up custom reports that update automatically, saving you time and ensuring you always have the latest data at your fingertips.
  3. Improved efficiency: Streamline your workflows by having all your crucial data in one easily accessible place.

Below, we’ll explore various methods to connect Amazon Seller Central to Google Sheets, from manual data transfer to advanced API integrations. Whether you’re a small seller just starting out or a large enterprise looking for more sophisticated solutions, you’ll find valuable information to help you make the most of your Amazon data.

How to Manually Transfer Your Data from Amazon Central to Google Sheets

For sellers with smaller datasets or those who prefer a hands-on approach, manually transferring data from Seller Central to Google Sheets can be a viable option. While this method requires more time and effort, it gives you complete control over the data you’re importing.

Here’s a step-by-step guide to manually transferring your data:

  1. Log in to your Amazon Seller Central account and navigate to the “Reports” section.
  2. Choose the specific report you want to export (e.g., Sales and Traffic, Inventory Health, etc.).
  3. Select your desired date range and any other relevant filters.
  4. Click “Download” to save the report as a CSV file.
  5. Open Google Sheets and create a new spreadsheet.
  6. Go to File > Import and select the CSV file you just downloaded.
  7. Choose your import settings (e.g., separator type, whether to replace or append data).
  8. Click “Import data” to add the information to your Google Sheet.

While manual transfer works well for occasional use, it can become time-consuming if you need frequent updates. Consider setting up a regular schedule (e.g., weekly or monthly) to keep your data current.

To make the most of manually imported data, organize your Google Sheet with clear headers, use consistent formatting, and create separate tabs for different types of data or time periods.

How to Connect Amazon Seller Central to Google Sheets Using Third-Party Integration Tools

For sellers looking for a more automated solution, third-party integration tools can bridge the gap between Amazon Seller Central and Google Sheets. Let’s explore some popular options:



Zapier is a widely-used automation platform that can connect Amazon Seller Central to Google Sheets without requiring any coding knowledge. It works by setting up “Zaps” – automated workflows that trigger actions based on specific events.

Key features of Zapier:

  • User-friendly interface
  • Wide range of app integrations beyond just Amazon and Google Sheets
  • Customizable triggers and actions

Here’s a basic setup for connecting Amazon Seller Central to Google Sheets using Zapier:

  1. Sign up for a Zapier account and connect your Amazon Seller Central and Google Sheets accounts.
  2. Create a new Zap and select Amazon Seller Central as the trigger app.
  3. Choose a trigger event (e.g., “New Order” or “Inventory Update”).
  4. Select Google Sheets as the action app.
  5. Choose an action (e.g., “Create Spreadsheet Row”).
  6. Map the data fields from Amazon to the corresponding columns in your Google Sheet.
  7. Test and activate your Zap.

Power My Analytics (PMA)

Power My Analytics

Power My Analytics is another powerful tool that specializes in connecting e-commerce platforms, including Amazon, to analytics tools like Google Sheets and Google Data Studio.

Key features of PMA:

  • Dedicated Amazon Seller Central integration
  • Direct connection to both Google Sheets and Google Data Studio
  • Automated data refreshes

To set up PMA for Amazon Seller Central and Google Sheets:

  1. Sign up for a Power My Analytics account.
  2. Connect your Amazon Seller Central account to PMA.
  3. Install the PMA add-on for Google Sheets.
  4. Use the add-on to select and import your desired Amazon data into your Google Sheet.

PMA also offers the ability to connect your Amazon data directly to Google Data Studio for more advanced visualizations and reporting.

Advanced Integration: Amazon Marketplace Web Service (MWS) API

For sellers with technical expertise or access to developers, the Amazon Marketplace Web Service (MWS) API offers the most powerful and flexible way to connect Seller Central data to Google Sheets.

The MWS API allows you to:

  • Access real-time data directly from Amazon’s servers
  • Create custom integrations tailored to your specific business needs
  • Handle large volumes of data efficiently

To get started with the MWS API:

  1. Register for MWS access through your Seller Central account.
  2. Obtain your MWS credentials (Seller ID, AWS Access Key ID, and Secret Key).
  3. Familiarize yourself with the MWS API documentation.
  4. Use a programming language like Python or JavaScript to make API calls and write the data to Google Sheets.

While the MWS API offers the most flexibility, it requires significant technical knowledge and development time. For most sellers, third-party tools or manual transfers will be more accessible options.

Advanced Data Integration Tips and Tricks

For sellers looking to take their data analysis to the next level:

  1. Integrating Multiple Marketplaces: Create a master sheet that combines data from different Amazon marketplaces, giving you a global view of your business.
  2. Combining Data Sources: Merge your Seller Central data with information from other platforms (e.g., advertising data from Amazon Advertising) for comprehensive performance analysis.
  3. Custom Add-ons: Explore the Google Workspace Marketplace for add-ons that can enhance your spreadsheet functionality, such as advanced charting tools or inventory management extensions.

Alerts and Notifications: Set up custom alerts in Google Sheets to notify you when certain thresholds are met, such as low inventory levels or sudden sales spikes.

Final Words

Connecting Amazon Seller Central to Google Sheets opens up a world of possibilities for data-driven decision-making in your e-commerce business. Whether you choose manual data transfer, third-party tools, or advanced API integration, the insights you gain can lead to improved efficiency, higher profits, and sustainable growth.

Remember, the key to success is not just in collecting data, but in using it effectively to drive your business forward. Regularly review and refine your data analysis processes, and don’t hesitate to seek help from the vibrant community of Amazon sellers and data enthusiasts.

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