YouTube has become a dominant force in marketing, with popular creators wielding immense influence over their loyal followers. Partnering with the right YouTube influencers provides an enormous opportunity for brands to increase awareness, engagement, and sales. But running a successful YouTube influencer campaign requires expertise that most brands lack internally.
That’s where a specialist YouTube influencer marketing agency comes in. They have established relationships with top YouTubers, can negotiate partnerships and manage campaigns end-to-end, and provide detailed performance analytics.
In this article, we profile ten leading agencies and outline their key services for orchestrating impactful YouTube influencer campaigns.
#1 Ubiquitous
Los Angeles based Ubiquitous is a fast-growing YouTube influencer agency focused on transforming brands through video. Their data-driven approach and proprietary analytics provide unique audience insights to identify the right creators.
Services Offered:
- In-depth audience analysis to match brands with relevant creators
- Developing creative YouTube campaign strategies
- Optimizing performance through data tracking
- Managing campaign execution end-to-end
Notable Clients: BarkBox, Chipotle, Lyft, Target, Disney
#2 Viral Nation
Headquartered in Canada with offices across North America and the Caribbean, Viral Nation is a full-service digital agency specializing in YouTube and social media marketing. Their proprietary software Influsoft allows for deep platform analytics and campaign measurement.
Services Offered:
- Influencer network of nano to celebrity
- Social media strategy and management
- Campaign measurement and optimization
- Multi-platform campaigns
Notable Clients: Meta, Call of Duty, Bud Light, Smartwater, Energizer
#3 NeoReach
NeoReach is an award-winning YouTube influencer agency providing strategy through execution. Headquartered in Los Angeles with offices nationwide, they offer expertise across industries to deliver business results for brands.
Services Offered:
- Identifying influencers based on audience data
- Negotiating rates and managing contracts
- Coordinating branded video content
- Managing approvals, logistics, payments
- Optimizing performance
Notable Clients: Amazon, Dell, Kellogg’s, ESPN, FOX, Sephora
#4 The Influencer Marketing Factory
Based in Miami and New York, The Influencer Marketing Factory is a leading YouTube and Instagram influencer agency trusted by major brands. They focus primarily on TikTok, YouTube, Instagram, Triller, and Twitch.
The Influencer Marketing Factory
Services Offered:
- Identifying suitable creators based on brand goals
- Negotiating contracts with influencers
- Managing end-to-end campaign execution
- Performance tracking and optimization
Notable Clients: Dunkin’ Donuts, Universal Music, SONY, Snapchat
#5 Obviously
LA based Obviously is a top influencer agency working with major brands on YouTube campaigns and studios. They specialize in gaming, entertainment, and Gen Z audiences.
Services Offered:
- Influencer marketing and talent management
- Branded content and YouTube optimization
- Campaign strategy and creative direction
- Performance tracking and optimization
Notable Clients: Google, Coca-Cola, Amazon, Mattel, Warner Bros
#6 LTK
Formerly rewardStyle, LTK is an influencer network with over 100K creators. They provide end-to-end influencer campaign execution across major lifestyle categories including fashion, beauty, health, and more.
Services Offered:
- Influencer marketing campaign execution
- Talent management and consulting
- Content licensing and strategy
- Campaign measurement and optimization
Notable Clients: Walmart, L’Oreal, Missguided, MAC
#7 PromotionalPact
PromotionalPact is a budget-friendly agency specializing in YouTube product marketing using micro and nano influencers. Due to the nature of our niche-centric nature of our work, we boast a better ROI than our competitors.
Services Offered:
- Identifying and vetting suitable influencers
- Negotiating partnerships and managing contracts
- Developing creative strategy and content
- Paid media amplification
- Performance tracking and optimization
Notable Clients: Gvber, VACLIFE, BUDGE
#8 SugarFree
LA and Austin based SugarFree works with top YouTubers on custom campaigns. Their expertise includes brand strategy, influencer casting, campaign management, and performance optimization.
Services Offered:
- Influencer recruitment and contracting
- Campaign strategy and creative direction
- Branded content development and reviews
- Detailed performance reporting
Notable Clients: Microsoft, FOX, Airbnb, Gillette, Walmart
#9 Collab Asia
Collab Asia is the fastest growing influencer network in Asia Pacific, with offices across the region. They provide campaign management, localization, and distribution working with global and regional brands.
Services Offered:
- Campaign strategy, management and execution
- Audience growth and channel management
- Content localization and distribution
- Rights management and advertiser solutions
Notable Clients: L’Oreal, Samsung, Maybelline, TikTok
#10 Whalar
London based Whalar leverages AI and data to precisely match brands with suitable YouTube influencers for optimized campaigns. Their proprietary tech allows for campaign measurement and real-time optimization.
Services Offered:
- Identifying and contracting creators through AI
- Campaign strategy, management, and execution
- Performance tracking and optimization
- Detailed analytics reporting
Notable Clients: Uber, Samsung, Visa, Adidas
How to Pick the Right YouTube Influencer Agency for You
When deciding on a YouTube influencer agency, keep these tips in mind:
- Consider their specific service offerings and expertise
- Look for proven experience in your niche
- Vet their influencer network and relationships
- Compare pricing models and structures
- Review campaign case studies and past results
- Ensure they provide robust analytics and reporting
The right agency is the one that best fits your budget, goals, and needs. Their knowledge and connections can give you an edge on YouTube.
FAQs Time
What does a YouTube influencer marketing agency provide?
Agencies provide end-to-end services from identifying suitable creators, negotiating partnerships, managing campaigns, producing branded content, and providing detailed analytics reporting.
How much does it cost to hire a YouTube influencer agency?
Costs vary across agencies, but minimum campaigns often start between $10,000 – $25,000 per month for mid-size agencies. Larger agencies work with bigger budgets.
How can I evaluate the agency options?
Look at their specific service offerings, industry experience, creator relationships and networks, past campaign results, pricing, and analytics capabilities to assess which is the best fit.
What results can a YouTube influencer agency provide?
Agencies can help drive measurable results for brands including increased views,
