Video content is essential for brands and businesses wanting to connect with customers. However, professional video production has a reputation for requiring a Hollywood-sized budget. Thankfully, there are now creative options that deliver commercial quality without the premium prices.
With that being said, let’s now take a look at some of the best video production companies you can find that won’t break your bank.
Vidyard
Based in Toronto, Vidyard is an award-winning video marketing platform catering to businesses of all sizes. Their production arm offers end-to-end video creation services starting from $500 per video. Their team takes care of concept development, scriptwriting, shooting, editing, and distribution across social media and websites. Vidyard’s data-driven approach ensures each video delivers maximum ROI.
PromotionalPact
PromotionalPact is another great option for budget-friendly, high-quality video production. They specialize in 3D product animation and visualization, offering services like 3D modeling, animation, rendering, and dynamic motion graphics. Their pricing starts from $399. Their team can bring your product vision to life through immersive and ultra-realistic 3D videos optimized for social media marketing. With flexible payment options and multiple revision opportunities, PromotionalPact makes professional 3D video production achievable for businesses of all sizes.
Animoto
Animoto makes it easy for businesses to create professional-looking marketing videos in minutes with no video experience needed. Their online video maker has drag-and-drop functionality, over 4,000 templates, licensed music, and built-in analytics. Pricing starts at only $9 per month for basic videos. For $49 per month, you can produce HD-quality videos up to 30 minutes long.
QuickTake
QuickTake offers very affordable video production packages customized to fit small business budgets. A 60-second brand awareness video starts at just $199. Testimonial videos are only $99. Their nationwide network of videographers captures professional footage that is expertly edited by their in-house team. Bulk discounts are available.
Biteable
Biteable is a DIY animated video maker with templates tailored for social media ads, product explainers, event promos, and more. Pricing starts at free for watermarked videos. Their pro plan unlocks unlimited HD downloads, removes watermarks, and offers 30+ extra templates for only $29 per month. For small tweaks like logo animation and voiceovers, you can purchase those à la carte.
Wave.video
Designed for non-video experts, Wave.video makes video creation fast and frustration-free. Their library of over 500 templates covers every business need imaginable. Simply pick a template, add your content and the AI will automatically format titles, transitions, and more. Monthly plans start at $39 with discounts for annual subscriptions.
Animaker
Animaker provides over 10,000 animated video templates covering niches like marketing, eLearning, real estate, and more. Their online editor makes it easy to customize videos in minutes. Pricing options include a forever-free plan, a Basic plan starting at $3 per month, and a Business plan with unlimited videos for $49 per month.
Videvo
Videvo offers a large stock footage library with over 1 million free HD videos. For small businesses on a tight budget looking for a B-roll, this can be a great free resource for capturing supplemental shots to use in videos. Read licensing terms before use.
Finding a Good, Cheap Commercial Video Company: It’s Tricky but Possible
Finding a good commercial video production company at a cheap price can be tricky, but it’s definitely possible! Here are a few things to keep in mind:
Define Your Needs and Budget
Carefully consider what type of commercial you need – live-action, animated, a simple explainer video, etc. The style and length will impact the production time and costs. Know where it will be shown too – TV, YouTube, website. Script and storyboard as much as possible beforehand to provide clear direction.
With your vision defined, research typical production costs and set a realistic budget. Quality video production requires substantial expertise and effort. Avoid being overly frugal at the expense of receiving a poor final product.
Consider Alternative Options
Smaller production companies or freelancers can provide excellent work for reduced prices compared to large agencies. Just vet their portfolios and experience.
If your budget is extremely tight, teach yourself basic video production using online tutorials and make it in-house. This takes significant time and effort but can work.
Leveraging stock footage and animation elements rather than custom filming/animation can decrease costs. Just ensure the style aligns with your vision.
Get Quotes and Compare Multiple Companies
Contact several production companies fitting your budget for custom quotes based on your needs. Compare not just price but their specialties, work samples, production process, and timelines.
Don’t be afraid to negotiate, especially if quotes widely vary for similar scopes of work. Find the best fit for budget, skills, and vision.
The goal is to get a quality video aligning with your needs at the best price point. Do your research, get quotes, and be open to creative solutions. Let me know if you need any clarification or have additional questions!
What To Look for When Selecting a Video Production Company?
Here’s a short list of things you should look for when selecting a video production company:
- A reel or sample videos conveying the quality of work
- Pricing and packages indicative of budget consciousness
- Strong client references and testimonials
- Clear deliverable expectations and production timelines
- Required input to determine custom versus templated productions
- Capabilities or partnerships to provide ancillary services like animation
Find the Right Fit
With many affordable video production options available, it’s important to find the right fit based on your budget, video goals, target audience, and desired ROI. Outline your video objectives and how it will be used. Research companies specializing in your industry and business size. Review examples and request quotes in your budget range.
Compare factors like cost, production value, timelines, customization, and distribution. Opting for an affordable DIY video maker can work for simple videos. However, investing in a custom production may pay off long-term for premium brands and targeted audiences.
